Google Ads Success: How To 'Finally' Get Your Google Ads Profitable
This guide will help demystify Social Marketing and get you ready for more followers, customers and a real community that want to know that you exist!
By Carlton Ryan
What does everyone on Instagram have in common, whether they are running an account for themselves or for a large company? Simple — they want more followers. Having a lot of people view your content is what Instagram is all about, and is a key aspect of building a brand today. Fortunately, it is definitely possible to gain a lot of followers, as long as you adhere to a few simple principles.
- Provide quality content. Social media users follow a page if they get something of value from it. If your content is too generic, boring, or bland, you won’t attract much attention. Take the time to craft great content — the sort of content you would like to find on Instagram yourself.
- Have a consistent tone. An essential part of building a brand is consistency. If you present a different image on your Instagram with each new post, you will struggle to grow your follower count. A user who likes a particular post will be turned off if your next post is of a totally different nature. Your brand voice must be consistent.
- Post regularly. Your goal on Instagram is to build a relationship with users. As with any other relationship, maintaining contact is crucial. If you only post once a month, you won’t build a strong following no matter how good your content is. Keep up a steady flow of new posts. Following a set posting schedule (for example, once a day at the same hour) is smart.
- Make it look great. Unlike Facebook and other social media sites, Instagram is essentially a visual medium. Low-quality images will just look awful and will certainly turn away potential followers. Take the time to make sure you are choosing the ideal image for your posts.
- Interact with followers. One of the most valuable elements of social media is the ability for brands to interact directly with the people who follow them. Responding to your followers will massively increase the connection they feel with you. Increase engagement by answering as many questions and responding to as many comments as you can — even negative comments.
Instagram is one of the most important social media sites in the digital landscape of today. If you are on Instagram, there is no reason you shouldn’t be trying to get as many followers as you can. Following the five essential rules for gaining followers will certainly bring about positive results.
