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We’re passionate about helping businesses leverage the power of paid ads to generate more leads and drive conversions (while removing the frustration of expensive and underperforming ad campaigns).
As a full-service PPC marketing agency, we’ll take the time-consuming and confusing job of creating, running and optimising ads off your hands. With our help, you can run cost-effective
ad campaigns designed to drive the highest ROI possible.
Long before digital marketing became the game-changing strategy it is now, I left Australia to pursue my career goals as a chef in London. Working at an eclectic and exclusive range of events – including Moet & Chandon Fashion, Richard Branson’s Rooftop Gardens and high-end restaurants – I had the chance to travel and hone my skills in the food and beverage industry, and took it with both hands.
Although Facebook, Instagram, YouTube and co wouldn’t become a mainstream part of life for some years, I saw first-hand the importance of branding, messaging and engagement to help achieve business goals – all lessons I would carry with me going forward.
While Mark Zuckerberg was founding Facebook in ‘04, I returned to Australia with years of experience in the UK’s culinary scene under my belt. Making a move north, I ended up calling Byron Bay home with the goal of joining a thriving local community and opening my own restaurant.
After partnering with two highly experienced operators, we opened a seafood restaurant in Bangalow NSW. A step up from working as part of a team in London, this was my first taste as team leader sitting squarely in the driver’s seat
Working tirelessly to establish our business and put our food on the map, I used this opportunity to develop the leadership skills required to later run my own full-service PPC marketing agency… but that’s getting a little ahead of myself.
Having achieved my goals of opening and running a successful restaurant, I sold my business with a sense of satisfaction and pursued a much needed break from the hospitality industry. In the same year Instagram was launched, I hit the reset button and hit the road.
Traveling to every South American country, I was fortunate to experience a range of other cultures first-hand. Having built and sold a successful restaurant, this period of travel gave me time to reflect on what I’d achieved… and what I still wanted to accomplish.
While Snapchat was launching, I was returning to Australia with the desire to experience another side of hospitality – coffee.
Landing a job in business development for a National Coffee brand, I managed 80 of the best venues in Sydney CBD doing a combined 2,200kg in coffee per week (roughly what I drink per week too!). This opportunity taught me a ton about the challenges of running a business and I owe a huge amount to all the entrepreneurs who helped mould me during this time.
After being made National Retail Manager, I was responsible for key accounts and operations in Australia and internationally, as well as running company-owned stores across Brisbane, Melbourne and Sydney.
Having earned my stripes in the coffee biz, the opportunity came up to buy a coffee business with stores in Brisbane and Melbourne. TikTok was launching at the same time I was facing the challenge of rising CBD rents. This led to the strategic decision to sell my Brisbane business and focus on Melbourne (a.k.a the coffee capital of the world).
Building on a decade of branding experience,
I re-branded the Melbourne business and started using organic social media to build an audience and drive online AND offline interactions. Through trial and error, the store grew into a Melbourne CBD
staple with multiple sales channels in events,
online and wholesale.
Little did I know we were on the cusp of a world-wide pandemic that saw our business close. With no choice but to give back the keys, I was forced to walk away with nothing…
After enduring Melbourne’s weather for long enough, I decided to move to the Gold Coast to be closer to the water (and experience the sun). With my extensive experience and the realisation that the pandemic had pushed more people online than ever, I realised that Google and Facebook PPC was a valuable tool but one that was time consuming and often with underexperienced people managing them.
Wanting to take what I’d learned about PPC marketing over the past decade but find a way to help businesses enjoy faster, more measurable ROI, Hey Joyride was born.
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