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This guide will help demystify Social Marketing and get you ready for more followers, customers and a real community that want to know that you exist!
The only reason you don’t have hundreds of customers by now is that you don’t have any photos or videos. You’ve left a big hole in your social marketing.
If you don’t have any photos or videos of your business on socials, then people won’t want to buy from you or talk about you.
Does your business suffer from a lack of customers? The solution is simple but overlooked. Do you want to attract more customers, increase sales and make more money?
This is how we have helped brands find their visual voice and create hundreds of new customers by simply telling their story in the right way.
Do not just post pics of your food, post about your ingredients and the producers.
You should not just post pics of your food, but also the ingredients and the producers.
This is a great way to show your customers where you get your ingredients from and support local producers.
It will also help you tell a story about your ingredients, which can make it easier for your customers to understand how you’ve created their favorite dish.
The more interesting you can make it for your customer, the better!
Make sure you have great lighting.
Light is one of the most important factors in a photo. The difference between a good picture and a bad one can be as simple as whether you stand in front of your dish or away from it.
- Take pictures in natural daylight, if possible. If you want to take pictures indoors, make sure that you have plenty of windows so that the light is diffused. Also make sure you aren’t taking pictures under fluorescent lights; they tend to look harsh and unnatural on camera.
- Never use your flash when photographing food! A flash will wash out all the color in your dish and produce an unappealing flat-looking image.
- Try not to let your food’s lighting be too bright or too dark—it should fall somewhere between those extremes to create a nice contrast between highlights (where there is more light) and shadows (where there is less).
Little details can make a difference.
Photo and video can make a difference, but it’s the little details that can make your food look appealing.
Take food photography, for example: To get great shots of your dishes, use contrasting colors. If you have a dish with red sauce or green vegetables, play them up by placing them next to other items that contrast with their color scheme. Use textures like bright white plates against dark brown food or vice-versa; this creates depth and dimension in your photographs and videos. And don’t forget about presentation – use colorful plates and serve in an attractive way (like on top of a napkin) to give customers ideas on how they could serve yours!
Microcontent makes it easier to produce regular content.
Microcontent can be anything that appeals to your audience, but the most popular examples include videos and photos. Videos are especially effective because they can convey a lot of information in a short amount of time. The ideal length is generally around 15 seconds for REEL of 5 seconds for a STORY, which makes it easy to consume while you’re on the go.
You can use microcontent on social media via Facebook and Instagram Stories to keep your audience engaged with new content regularly. For example, you could post an image every day featuring one of your products and how it relates to that day’s theme (e.g., “Today’s theme is ‘ice cream,’ so here’s our favorite ice cream maker!”)
Choose easy background materials (like a tablecloth) that match your brand and give you flexibility, and use natural light if possible.
To begin, choose an easy-to-use background material (like a tablecloth) that matches your brand and give you flexibility. Choose a color that complements your logo and branding.
Next, use natural light if possible—or at least try to avoid bright fluorescent lights or harsh incandescent bulbs. Natural light will make your photos look more professional and polished than artificial lighting can do alone. If you have the option of taking your pictures outdoors or indoors with natural light coming through windows, take advantage of it! The lighting from outside will be soft and flattering to people’s skin tones when used for portraits or close-up shots like hand modeling.* If there is no such option available in your space (for example: it may be too dark outside), then get creative with some artificial sources as well as mirrors to bounce sunlight around in order to achieve the same effect.*
Use live video to show behind-the-scenes action and tell stories (for example, an hour or two in the kitchen during prep time).
- Use live video to show behind-the-scenes action and tell stories (for example, an hour or two in the kitchen during prep time).
- Show the process, don’t just show the end product.
- Show people behind the scenes: your employees, your customers—anyone who makes your business possible!
- Tell a story about what you do and why it matters with short videos that are easy for viewers to digest on their mobile devices.
Show off customer photos (User Generated Content).
You can also leverage the photos your customers take of your food. This is called user-generated content and it’s a great way to use photos as a marketing tool. Customers love posting photos online after a particularly good meal, so why not encourage them to tag you when they do? These free images may well attract new customers who are searching for restaurants in their area, especially if your business has social proof from it’s customers.
Food and restaurant photography is not just about the food, but also shows off the vibe of the restaurant, who is behind the scenes making it happen, and how customers enjoy it as well.
Food and restaurant photography is not just about the food, but also shows off the vibe of the restaurant, who is behind the scenes making it happen, and how customers enjoy it as well. It’s important to put yourself in your customer’s shoes when shooting photos for your own business.
In order to get noticed by people browsing social media feeds or search engines like Google, you need high-quality food photography that stands out from other local restaurants in your area. When someone comes across a photo of your food on social media or sees it in their search results on Google they need to be able to tell immediately that this place has great food!
Are you interested in a FREE social audit?
Ready to take your social media presence to the next level? Do you need a hand getting back on track, or discovering new avenues for growth and engagement?
Our free social media audit can help. From a detailed review of your current efforts, recommendations are made and strategies are discussed to help you reach your goals faster.
Fix your social media and schedule a free audit by clicking this link.
